A Leap of Faith ~ Is this how to organise a book launch? How am I doing?

MISSING Past and Present launch today!

‘Mystery Inspired by History’Series

Available on Amazon

Can be ordered from bookshops in the UK from the end of March 2020

Hi folks


I’ve wracked my brains as to what to do for a launch day for my new novel today. I’ve read posts of advice until I’m on overload.

What on earth can I do?

Some folks swear by quizzes, giveaways and rafflecopters. One day I will maybe get around to find out what rafflecopters are and how they work but, you see, I’m a bit long in the tooth for all of these new ideas.

  • As soon as I think I’m grasping such things as how to change a PDF into a JPEG and visa versa (There’s PDF2JPEG which is great. They even plant trees. Are they virtual ones. I dare not ask)
  • …or how to convert WORD to EPUB (Calibre is a library I wonder how I lived without all those years) something else crops up.
  • Recently there have been Universal Links ~ great things which magically give you a link to any amazon page in the world. Mind boggling really! (I was pointed to Booklinker by a helpful author)
  • Then there are ARC’s ~ now, I knew these were preview books, but thought they were for those huge publishing companies to send out to hundreds of readers ~ plop, they land on the door mat in time to give those hundreds of book reviews as soon as the book is launched. Isn’t that right? When I was asked for one, an ARC that is, I googled it and found a site called Booksprout. Where do they get these names from? Well, lo and behold I can put my book on the site for a few days pre publication for a few readers to download for free and give an honest but free review. So I did! I have not had a look to see what has happened as yet but I’ll let you know. No time…
  • A very new expression for me stopped me in my tracks. I was asked for ‘An Elevator Pitch’ Do you remember the episode in Only Fools and Horses when Del and Rodney were caught in the lift? That’s what popped into my mind. Here’s what good old Google says: ‘An elevator pitch is a brief, persuasive speech that you use to spark interest in what your organization does. You can also use them to create interest in a project, idea, or product – or in yourself. A good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds, hence the name.’ …so now you know too. Now I’ve written one I’ll pop it on Facebook and Twitter occasionally.

Meanwhile I’m answering questions for interviews for bloggers, writing guest posts including five things you don’t know about me, extracting bits of my new book and yes, I have a free short story to giveaway too.

So this is what I’ve decided to plan for my on line book launch tomorrow, on Friday 28th February 2020:

  • I’ll be on line on Twitter and Facebook between 7.30am and 8.30 am to announce the day! (as long as my alarm goes off) I’ll attempt to use my first ever GIF or maybe two. I’ll let you look that up. Emoticons are old hat now apparently!
  • I’ll send an announcement to my subscribers to my newsletter on Mailchimp
  • I’ll be back on line for various frivolities between 12 and 1pm GMT when I’ll have a little quiz for a signed paperback and an ebook too (on Twitter and Facebook)
  • At 3 pm I’ll explain how folks can download my free story (if they sign up for my newsletter that is!)
  • At 4 pm I’ll be having tea and cake to celebrate with hubby (I’ll post a photo of it and you can post one back. That would be great. You could join me in a virtual tea party!)
  • At 6pm I’ll be in The Crown in Kinghorn celebrating with the usual Friday crowd of friends!

I’d better write that down now so that I don’t forget. I’m only 62 mind you.

Now please be honest with me. How did I do?


Filed under Author Diana Jackson, Book reviews, Events, Marketing your novel, MISSING Past and Present, Mystery inspired by history series

2 responses to “A Leap of Faith ~ Is this how to organise a book launch? How am I doing?

  1. Pat

    Oh Diana — I can feel your excitement and anticipation coming through the internet. I’m so thrilled for you, my friend, and wish you all the best in today’s launching of your new book. Looks interesting. Couldn’t be happier for you. Hugs!

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