During the month of August I interviewed five successful Indie authors on this blog. You can click on them down the sidebar.
Here is a summary of of their advice to writer’s and similarities about their approach:
~ Treat Writing Like work
It was clear from all of the authors interviewed that they took all aspects of writing novels, marketing and the publishing world seriously. Although many of us may not aspire to the dizzy heights of employing staff like Adam Croft ~ most of us commission people to do the cover art, formatting and editing. We aim for a professional product our readers expect of us.
I’ll let you into a little secret here. I met Adam when he was promoting his first ever crime novel, giving it away free on Amazon through Smashwords ~ and so there’s nothing wrong with aspirations of grandeur! (and possibilities)
Writing seriously IS HARD WORK!
~ Build your audience by expectation
Although many authors dabble in different genre and some are successful doing that, it is the consistency of publishing in a certain genre, an awareness of your audience and regular releases of books in a series that appears to build success. It may take time, but patience is then rewarded.
(If you click on the links below they will take you to the author pages on Amazon)
I know if I buy an Anne Allen book that it will be some kind of mystery, reflect a period in history and be set on the island of Guernsey, usually in at least two time periods.
Tony Riches writes historical fiction, researching characters in history who are less well known and it is obvious from his books that he has explored the places and well as also the lives of the people.
Margaret Skea is also a competent historical fiction writer, often with some mystery adding a different dimension.
Adam Croft writes crime. His plots are quirky and increasingly complex, but all of his books are ‘a good read.’
Maggie Anderson writes Regency Romance which has a great following and are easy to identify.
Skimming over their author pages gives a clear picture of what to expect if buying their books.
BE CREATIVE AND AHEAD OF THE GAME
Adam Croft was into Audio Books well before they ‘took off.’ Margaret Skea has taken the opportunity during lock down of launching her books on audio too. With audio increasingly popular and profitable, why are more of us not taking up this opportunity? (note to self!) At first Audio books were mainly in the realms of libraries but not anymore.
Many of us are glad we ignored the doomsayers about e books and have always diversified into both paperback and e book. This is vital in today’s odd world.
BY GIVING YOU RECEIVE ~ IN MARKETING
I am a great believer in this message. No author is an island unto themselves. (a Diana mis-quote!)
Avenues for marketing are limited these days for those of us who were used to speaking to an audience, having stalls at craft fairs and book signing. There’s a plethora of different ways though, to promote your books on line. Margaret Skea, author of Historical Fiction, gives the good advice that it is essential to ‘give as much or more than you take’ when marketing on Social Media.
Help other authors out and they are more willing to support you.
I certainly feel the same. Author Tony Riches is always promoting other people’s work and because I love his books I trust his choice of books he promotes. It’s a win win situation. He has also given me tips along the way and pointed me in the direction of marketing opportunities, such as The Coffee Book Club Tour.
Maggi Anderson mentions the importance of a newsletter ~ so important and often overlooked.
… and finally just get writing!
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