Dear reader and writer
I posted a tweet about a week ago “Soon to be announced – launch of my
#Fife Fantasy. It’s a bit of everything #travel, #memoir #fantasy #selfhelp.”
It may have been a coincidence but a day later there was a post on a blog I admire and subscribe to The Book Designer:
Thinking about writing on multiple genres – here’s what you need to know
Firstly – an agent and publisher does not know where to place it ~ or is to self publish best
I must admit that it has crossed my mind as to where bookshops would place my new book, and it is that market which I hope to tap into, as well as Amazon, but I reasoned that it was more a ‘gift book section’ since it is inspirational and motivational. OK – got it, but I am self publishing, or publishing through a small indie press, Eventispress, run by local authors.
Secondly writing what you are moved to write is not always the most productive for marketing purposes.
Will my current readers stay with me? Should I stick to the same genre to be consistent and build up an audience. Yes, there is lots of sense in this but circumstances have meant that I have altered course. I will write this more fully on another blog post. Whether I am right to veer in different directions I’m not sure. I could give all sorts of arguments ~ this was a book I needed to write, I was so inspired by my surroundings that I could not help myself, I was grappling with ‘who I am’ and this just felt the right direction to go in and I’m thrilled with the result…
Thirdly I’ve not been true to my author brand.
I hold my hand up here. I’m not very good at marketing in a logical way. I know I should be more business like about writing but if I failed to enjoy what I do then I would give up.
.Specialisation is one key to success.
I must argue that there is one theme running through all of my novels and books and that is my love of social history. If I visit a place the first thing I do is read about its past and its people. ‘Riduna’ and ‘Ancasta’ are historical romantic fiction. Norman’s memoir is of course history too – 103 years of it! Then ‘Murder Now and Then’ was inspired by an unsolved murder one hundred years ago and finally, ‘From Redundancy to Rejuvenation’ is inspired by many folks through the ages who either lived in or visited Fife. In fact I ‘met’ them as I walked along the Fife Coastal Path. They were fascinating characters.
Branding is more than genre, it is style, characterisation and voice
Yes, I believe that the characters in ‘From Redundancy to Rejuvenation’ are as true to my style as any of my novels ~ more so since the book is in part a personal memoir. My writing reaches from the depth of my soul in a way which I have not really experienced since writing ‘Riduna’ ~ that’s because it was written at a time of ‘soul searching’ and my encounters were as real to me as Harriet and her family in my Riduna Series, who have lived with me for about fifteen years now. It is truly my own voice.
I will finish with this wonderful quote from The Book Designer.
“But ultimately, your goal is to link your name to an organic and dynamic brand that’s based on you and arouses a positive, emotional experience for your targeted readership–regardless of genre. yes!!
By doing so, you can tie a common thread between all genres you choose to explore.”
I could not have put it better myself ~ beautifully written. I recommend reading the whole post for anyone interested in exploring different genre, or multiple genres.
‘From Redundancy to Rejuvenation ~ A Writer’s Fantasy Walk Along The Fife Coastal Path’ is now available as a paperback on Amazon.